The Below50 Initiative

Last month, the World Business Council for Sustainable Development (WBCSD) launched below50 initiative hubs in North America, South America and Australia, to create much bigger demand and markets for sustainable fuels. Below50 is a global collaboration that brings together the entire value-chain for sustainable fuels, that is, fuels that produce at least 50% less CO2 emissions than conventional fossil fuels.
We believe these are the policy innovations and new ways of collaborations that could put the world on track to achieve the goals of the 2015 Paris Agreement. We need clear national and local action plans that encourage the masses to be climate sensitive; this is especially needed to guide attitudes in the global south where overcoming poverty is still the top priority of most countries.

What we need to acknowledge is the relationship between environmental quality and other global goals such as health.

A better environment goes beyond protecting ecosystems and human health, it plays a significant role in strengthening our economy too.

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